EVENTS | MEETINGS | TRADESHOWS | CONFERENCES
virtual - hybrid - in personSTRATEGY, EXECUTION, & MEASUREMENT
TO PROVE VALUE
Our Approach
measure what matters to Grow Your Events
We help you pivot your events to meet business objectives, achieve quantifiable goals, and justify event spend
Covid-19 has changed the event industry and planners need to adapt to challenging times. It is even more important today to consider strategy, measurement, and ROI – especially with the move to virtual programming. That’s where Grow Your Events comes in. We understand the virtual, hybrid and face to face event space and can help pivot your event strategy. We are collaborators who deliver project management, event strategy and measurement tools to deliver tangible results for any event type or program.
Our Focus Is Strategic
Grow your events by proving their value.
We dig deep to understand why, what, who, when and how and work together to determine the right event type and platform.
We’ll help project manage program details, develop build stakeholder communications, build a social media plan, and help you make data-driven decisions that demonstrate the impact of your meetings, events, conferences, and trade shows.
Event Roadmaps Built to Your Needs
We take the stress out of strategic planning by offering services as an extension of your event team. Together we grow your events by creating a roadmap that supports:
- Event Process Improvement
- Roles and Responsibility Models
- Strategic Meetings Management Programs
- Long-Term Strategic Planning
- Goal Setting, Objectives, KPIs
- Measurements – ROI, ROE, ROA, and ROR
- Sponsorship Negotiations and Activation
- Budget Development and Control
- Event Technology and Production
- Lead Management
- CRM Integration
- Brand Management
- Logistics and Onsite Support
Grow Your Events
Get to Know Jon
Jon’s motto is, “If you can’t measure it, you can’t manage it.”
Jon is a senior-level event marketing strategist with proven experience building customer-centric event marketing programs to consistently achieve business results (ROI) in a variety of industries.
With more than 15 years of event expertise designing and implementing strategy, planning, execution, measurement, and reporting of global event programs, marketing campaigns, and sponsorships, Jon has had success building strategies, creating roadmaps, and driving metrics for Fortune 500 companies and helps companies identify opportunities, develop concepts, create metrics, produce plans, and bring ideas to life, resulting in long-term growth with emphasis on engaging key target audiences and driving pipeline brand awareness and profitability. Strong focus on using events to drive sales enablement, customer success and brand management across many verticals including life sciences, medical devices, healthcare, technology, insurance and professional services
With diversified experience in conference management, trade shows, events, sponsorships, and marketing communications, Jon has the ability to see the big picture and create solutions and project plans to attain goals while also addressing details and team management. He uses his extensive collaboration with cross-functional teams, global agencies, clients, and vendors, to plan, strategize, negotiate, and execute sponsorships and events for audiences across multiple demographics. Quality experience building sponsorship and event activation programs that tell compelling stories to deliver results.
With a reputation for leadership and team building, Jon promotes an atmosphere in which people collaborate, innovate, and align to produce outstanding results. He integrates event technology to enhance lead management, project efficiencies and economies of scale and has a strong financial background with extensive experience managing multi-million-dollar budgets.
Jon loves working with teams and enjoys showing how events can impact and support a company’s bottom line. In his free time, he loves to ski.
