by eventexpert | Mar 12, 2020 | Event Strategy
There is no question that the fallout from COVID-19 is impacting the global economy. From Madonna canceling the final dates of her ‘Madame X’ tour and Pearl Jam postponing their spring tour concerts, to the cancellations of Adobe’s annual conference and the total...
by eventexpert | Jan 21, 2020 | Event Strategy
I’ve attended hundreds of events, trade shows, and conferences and provided logistical support for hundreds more. From hosting conferences for thousands of attendees to operating small to large booths at trade shows, I’ve learned that in order to justify event spends,...
by eventexpert | Nov 14, 2019 | Event Strategy
In sports, the most valuable player (MVP) is the best-performing player on a team or in a league. On your marketing team, it’s the event planner. That’s right: Event planners – more than any other staff member– bring together skills and people to...
by eventexpert | Oct 28, 2019 | Event Strategy
As face-to-face events continue to become more commonplace and require more budget share, it’s become increasingly important that event strategies are synced with company CMOs’ business goals. According to Bizzabo’s 2019 event industry survey, 41% of CMOs consider...
by eventexpert | Aug 1, 2019 | Event Strategy
Ever been asked, “Why do we go to this trade show every year?” “Why should we host this event?” “Why are we even spending so much on events?” Event managers and marketing leaders are under more pressure than ever to justify event spends and ROI has become a standard...
