by eventexpert | Jun 27, 2019 | Event Strategy
The only way to gauge any marketing program’s success is to measure specific results. But in many cases, event planners are not measuring what matters and often have trouble justifying their program’s benefits. However, all is not lost. A simple change in mindset can...
by eventexpert | May 13, 2019 | Event Strategy
Does Your Event Strategy Deliver? Have you ever been asked by your CEO, CMO, or CFO why you spend so much on events? Do you know how to demonstrate the value of this spend? It’s not an easy question to answer. Unfortunately, without the ability to justify event, trade...
