by eventexpert | Apr 25, 2022 | Event Strategy
The Metaverse is coming. It’s not a matter of if, but when. As the event industry looks for higher quality, immersive, and engaging event experiences that connect people, the Metaverse could be the answer. It has the potential to be the bridge that combines in-person...
by eventexpert | Feb 17, 2022 | Event Strategy
I’ve been thinking about event engagement and changes over the last 20 years – and how quickly that change has accelerated in the last two. The pandemic has impacted how attendees experience personal and professional events. It is a notable example of when you have a...
by eventexpert | Nov 5, 2021 | Startups
One of the biggest challenges startups face is building long-term relationships with customers. It’s not enough to attract customers – you have to be able to keep them, too. That was the core of one of the many insightful conversations that took place...
by eventexpert | Jun 14, 2021 | Augmented Reality
One thing is clear: The global COVID-19 pandemic has accelerated changes to the event industry. Adoption of immersive experiences and technologies has significantly increased in recent years and especially since March 2020. These technologies create better engagement,...
by eventexpert | Mar 23, 2021 | Digital Strategy Tech
Since March 2020 the COVID-19 pandemic has accelerated the speed with which consumers and businesses have adapted and changed. Uncertain times have led to new opportunities, ultimately changing behaviors. Trends continue to show a faster adoption of digital...
by eventexpert | Jan 28, 2021 | Digital Strategy Tech
Virtual events are maturing. In spring 2020 the conversation was about pivoting. Since the fall, we turned to transitioning events from in person to virtual. In 2021 the focus will be on the experience. Technology is changing the way we experience programming through...
by eventexpert | Nov 30, 2020 | Team Building
Build Credibility to Gain Traction with Investors Having the right team and a strong mission, vision, and set of core values are the key to building trust, credibility, and traction with investors as described by a Matter of Trust: How to Build Brand Credibility That...
by eventexpert | Nov 5, 2020 | Virtual Events
The digital event strategy should be the most important part of any event planning process. As the event industry continues to feel the impact of COVID-19, now is the time for event planners to embrace digital technology and build confidence in virtual and hybrid...
by eventexpert | Oct 7, 2020 | Data Analytics
Startup Boston is rooted in the development and celebration of people who are pushing boundaries, solving tough problems, and asking every day—how might we do this better? Their events are designed to be a platform through which innovators can learn from and challenge...
by eventexpert | Sep 28, 2020 | Event Strategy
Proving Value of Digital Events Times are tough for the event industry. Not only has COVID-19 put a strain on in-person events and new event investments, but it also has increased the need to justify spend and prove value. So as the event industry returns, event teams...
