by eventexpert | Jul 22, 2020 | Event Strategy
As we enter this transformative era of hybrid events, we know there will be a shift in the event planning and management process. The most successful hybrid events will combine virtual and in-person experiences into one engaging and enriching community event. ...
by eventexpert | Jun 22, 2020 | Event Strategy, Virtual Events
What is the future of events? There is no question that the event landscape has changed. While in-person events will return, we will not see the attendance densities of the past. The pendulum will shift, of course, but not all the way back. Rather, the pendulum will...
by eventexpert | May 28, 2020 | Virtual Events
It’s a little scary out there. As the world takes tentative steps to reopen and develop post-pandemic protocols, it is clear that the event industry will lag far behind. The economic recovery may take years and the full return to in-person gatherings may take even...
by eventexpert | Apr 22, 2020 | Virtual Events
Event planners across the globe are quickly adapting and learning to transform in-person events into virtual, and measuring virtual event ROI is going to be essential. The industry is resilient and this ability to pivot quickly and adapt to changing environments has...
by eventexpert | Mar 24, 2020 | Event Strategy
There is no doubt that COVID-19 is wreaking havoc with the event industry. The CDC, WHO, and many governments are recommending that events of 10 people or more be canceled or postponed. As COVID-19 forces everyone into their homes and social isolation, event planners...
by eventexpert | Mar 12, 2020 | Event Strategy
There is no question that the fallout from COVID-19 is impacting the global economy. From Madonna canceling the final dates of her ‘Madame X’ tour and Pearl Jam postponing their spring tour concerts, to the cancellations of Adobe’s annual conference and the total...
by eventexpert | Jan 21, 2020 | Event Strategy
I’ve attended hundreds of events, trade shows, and conferences and provided logistical support for hundreds more. From hosting conferences for thousands of attendees to operating small to large booths at trade shows, I’ve learned that in order to justify event spends,...
by eventexpert | Nov 14, 2019 | Event Strategy
In sports, the most valuable player (MVP) is the best-performing player on a team or in a league. On your marketing team, it’s the event planner. That’s right: Event planners – more than any other staff member– bring together skills and people to...
by eventexpert | Oct 28, 2019 | Event Strategy
As face-to-face events continue to become more commonplace and require more budget share, it’s become increasingly important that event strategies are synced with company CMOs’ business goals. According to Bizzabo’s 2019 event industry survey, 41% of CMOs consider...
by eventexpert | Aug 1, 2019 | Event Strategy
Ever been asked, “Why do we go to this trade show every year?” “Why should we host this event?” “Why are we even spending so much on events?” Event managers and marketing leaders are under more pressure than ever to justify event spends and ROI has become a standard...
